Americans are travelling differently in 2026.
Rather than joining large coach tours, more U.S. guests are choosing private, driver-guided Highland experiences from Inverness, focusing on slower travel, bespoke itineraries, and deeper local connections.
At Venture Highland, we've seen a clear shift toward multi-day private tours, discreet chauffeur travel, and curated experiences across Skye, Speyside and the wider Highlands.
Here's what U.S. travellers are asking for.
Top experiences requested by U.S. guests
- Isle of Skye day trips or overnight stays
- Whisky tastings in Speyside
- Castle and estate visits
- Scenic Highland drives with photography stops
- Golf transfers and bespoke golf itineraries
- Glenfinnan and West Highlands routes
How Americans are booking
- Typical trip length: 3–7 days
- Booking window: 3–6 months in advance
- Travelling as couples, families, or small private groups
- Preference for private vehicles and driver-guides
- Strong interest in quiet luxury over packaged tours
Why Inverness is becoming a private tour hub
With direct air access and a central Highlands location, Inverness has become the natural starting point for private tours to Skye, Speyside, Wester Ross and the wider Highlands.
Guests value the flexibility of chauffeur-led travel, avoiding fixed schedules and crowded attractions in favour of tailored routes and unhurried exploration.
Private tours allow travellers to move at their own pace and experience Scotland on their own terms.
If you're planning a Highland journey in 2026, Venture Highland offers bespoke private tours and chauffeur services from Inverness, tailored around your interests and travel style. Request a quote to get started.
